After reading Just My Type, people who previously had no idea that font matters will be smitten with typography design. Reading this book will make it impossible for readers to continue looking at magazines, road signs, logos and advertisements with indifference. The reader will learn some cardinal rules of typeface, such as what makes a font eye-catching and readable. Upon reading this book the reader will understand how political campaigns subliminally communicate messages about the candidates and project the intended image.
Just My Type provides a full look at font history, aesthetics and science, and the philosophy behind this art. And it’s packed with fascinating and amusing font-related trivia. If you read just one book on the subject of fonts, this should be it. One shall not email a resume using Comics Sans ever again….