While Don't Make Me Think is clearly written with web designers and developers in mind, it’s a useful read for anyone who uses the web regularly or provides content for their organization/company site. Krug is highly entertaining and has condensed his material to a high-impact, low-time investment resource.
He begins by describing, based on years of his own usability studies, how people really search and use the Internet. Moving forward, he explains how to capitalize on this knowledge, and then provides real examples of sites that work well, sites that don’t, and how he would change them.
I am not now, nor ever plan to be a web designer, but reading this book has given me an understanding of how websites are designed. I’ll be better able to find the things I’m looking for when I run up against a poorly designed website, and provide meaningful input to those who do design websites.