By Marsha B.
The Association of Marketing & Communications Professionals has announced that the Johnson County Library has won four awards in its 2011 MarCom Awards international competition.
The “New Web Catalog Promotion Campaign” earned a Platinum award in the Promotional Materials-Product Launch category. This campaign featured temporary tattoos worn by staff to promote introduction in 2010 of a new, Web-based format for the online catalog.
Winning Gold awards were the En Espanol – Spanish-Language Web site in the Governmental Web sites category and “Communiter bona profundere deum est” in the Video Scripts category.
The actual film of “Communiter bona profundere deum est” received an Honorable Mention in the Fundraiser Video category.
Communications Manager Kasey Riley led a team comprised of Marketing Assistant Marty Mothersbaugh, Web Interface Designer Dale Jarrett, and Community Relations Coordinator Marsha Bennett in designing and implementing a product launch campaign in 2010 for the new Web-based online catalog. The same logo used for the temporary tattoos branded ads and printed materials.
En Espanol – Spanish-Language Web site at www.jocolibrary.org/espanol is collaboration between Web Content Developers David LaCrone and David Carson. This is a rich Web site for Spanish-language speakers as an introduction to Johnson County Library services. Because libraries in Latin America often do not allow borrowing, this Web site is also an introduction to the work and purpose of an American public library.
Oak Park Branch Manager Magali Vallazza, who has oversight for the Latino Services Committee, provided input and assisted with translations, and the Oak Park Library staff and Latino Services Committee members also provided input.
Web Content Developer David Carson conceptualized, produced, and filmed the “Communiter bona profundere deum est” (To support the common good is divine) video honoring four recipients of the Johnson County Library Foundation’s 2010 Pinnacle Awards. The film was used as a prologue to the ceremonies at the annual Pinnacle Awards Dinner. The video itself won an Honorable Mention, while Carson’s script won a Gold award. David LaCrone narrated the video. View the video at http://www.youtube.com/jocolibrary
This was the Johnson County Library’s second year to compete in the MarCom Awards.
About the Awards
The MarCom Awards is one of the oldest, largest, and most respected competitions in the creative industry and sponsored by the Association of Marketing and Communication Professionals (AMCP). It is a creative competition for any individual or company involved in the concept, writing and design of print, visual, audio and web materials and programs. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers. The MarCom statuette graces the trophy cases of some of the top business and communication firms in the world.
The MarCom competition has grown to perhaps the largest of its kind in the world with about 5,000 entries per year. The mission of the MarCom Awards is to honor excellence and recognize the creativity, hard work and generosity of marketing and communication professionals. MarCom winners receive well-deserved recognition and third-party validation from a long- established industry organization that has earned a reputation for fairness, consistency and timeliness.
For more information visit http://www.marcomawards.com/